Canary T. Robot offers advice on using your individuality to brand yourself.
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Sources
Chen, C. P. (2013). Exploring personal branding on YouTube. Journal of Internet Commerce, 12(4), 332-347.
McLaughlin, J. (2011). What is a Brand, Anyway?. Forbes. http://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway/#127a1a72aa4b